7 Things You May Not Know About Santa Cruz County

7 Things You May Not Know About Santa Cruz County

Santa Cruz County packs a lot into its 607 square miles: history, culture, entertainment, natural beauty, community and great food, just to name a few. In fact, the county is so rich with stories that no one can know them all, not even those who have lived in the county their entire lives. So, here are a few interesting facts that many of you may not know about Santa Cruz County.

We Market Homes Outside Of The Box

We Market Homes Outside Of The Box

We are always thinking outside the box about how to expose our clients’ listings to as many qualified buyers and their Realtors as possible. Our caffeinated marketing guru and one of our team leads, Liz, helped two of our clients’ listings get featured in the last week on InstaMansions various Instagram accounts.

Where most Realtors today still list a home on the Multiple Listing Service (MLS) and hope someone sees it, our team is putting our clients’ homes where today’s consumers are instead of waiting to be found.

August 2018: Santa Cruz County Real Estate Update

August 2018: Santa Cruz County Real Estate Update

Is The Housing Market Normalizing?

The housing market data may not indicate a big and obvious shift yet, but ask experienced Realtors® in the Santa Cruz County market and the overwhelming consensus will be that change is afoot.

Strong demand and limited supply of homes for sale in recent years has created a market that overwhelmingly favors sellers.

This year inventory has finally started to free up, albeit slowly while prices have remained at all-time highs with interest rates continuing to climb.

What You Need to Know Before Accepting — or Rejecting — an Offer

What You Need to Know Before Accepting — or Rejecting — an Offer

The day will come — and it will be a wonderful, joyous, do-a-happy-dance day — when you receive an offer, or multiple offers, for your home.

And on that day, you’re going to face a question you may not have previously considered: How do you know if an offer is the best one for you?

Your listing agent will be a big help here. They will understand and help you suss out the merits and faults  of an offer because — believe it or not — it’s not always about price.

July 2018: Santa Cruz County Real Estate Update

July 2018: Santa Cruz County Real Estate Update

"Geronimo!" said the housing market as median prices plunged in July for the third time in the last four months.

When it comes to housing, the conversation in recent years has been dominated by mind-boggling prices and limited supply - but, under the radar, there has been a gradual slowing of appreciation and rise in inventory this year.

The Santa Cruz County real estate market appears to be shifting.

June 2018: Santa Cruz County Real Estate Update

June 2018: Santa Cruz County Real Estate Update

The Santa Cruz County housing market has been a bit of a roller coaster lately. After trending down slightly in April and May the market did an about-face and headed back in the direction it has been going predominantly. That would be up, up, up in case any of you are wondering.

Fed up is what many people are as a result. Frustration with Santa Cruz County’s housing market surged in 2018. The ongoing housing shortage has impacted nearly everyone, from fast-food workers to tech employees, all across the Bay Area.

8 Reasons Selling Without A Realtor Is A Recipe For Disaster

8 Reasons Selling Without A Realtor Is A Recipe For Disaster

Let’s face it, selling a home without a real estate agent is just plain risky. FSBOs jeopardize time, money, and most importantly, an advantageous outcome.

But, despite research that shows that shows that FSBO listings sell for about 5.5 percent less than comparable properties sold through the MLS, some sellers still want to go the do-it-yourself route, forgoing the cost of commission and the aid of an agent.

May 2018: Santa Cruz County Real Estate Update

May 2018: Santa Cruz County Real Estate Update

As summer officially kicks off in Santa Cruz County, we say goodbye to the wild flowers and hello to warmer temperatures. But even though it might be heating up outside, there are still foggy days and plenty of cooling off opportunities...surfing, hanging out at the San Lorenzo River or enjoying a cold beer at one of our local breweries. 

As we analyze the real estate statistics from May, it would seem that the market has found ways to keep cool too.

The Truth About Lead-Based Paint Liability [infographic]

The Truth About Lead-Based Paint Liability [infographic]

Many homes and condominiums built before 1978 have lead-based paint. Paint that has chipped or is deteriorating, or on surfaces that rub together such as windows and doors, creates lead dust which can pose serious health hazards to occupants and visitors. Homebuyers and renters have important rights to know about whether lead is present -- before signing contracts or leases.

What is actually required of homeowners in these instances?