Buying A Home

Buying a home in today’s market can be stressful – we understand.

The Bay Area is one of the most incredible places to live and also home to some of the most intricate and dynamic real estate markets in the country. While the market can be challenging, dozens of homes are bought each week in Santa Cruz County. Whether its our team’s attention to detail, keen negotiating skills or our extensive network, with us and Keller Williams Realty no detail is overlooked.

When WE say we are “redefining service in real estate,” we mean it. our clients come first.

We will educate you on the detailed buying process and be right by your side to find the perfect home. There are many components to a successful real estate transaction; you can count on our team to be there every step of the way.

With a proven track record, the right skill set and far reaching experience, The Kroft & Hulsey Team has all the tools to successfully help you find your dream home. If you’re serious about buying, we’re serious about getting the job done! The right way. The first time.

Who you work with in today’s market matters.

Finding Your


T o g e t h e r

Finding The Right Property

•  Discover and prioritize your needs and wants in a property

•  Find appropriate properties both on and off the market

•  Research and preview properties prior to showing

•  Evaluate properties for suitability, affordability and resale value

Arranging Financing

•  Help identifying a lender that meets your needs

•  Discussion of purchasing incentives that are suitable

•  Compare the various financing options available

•  Learn the difference between a pre-qualification and pre-approval

Making An Offer & Representing You

•  Education on purchase agreement and common terms and contingencies

•  Review and ensure your understanding of appropriate seller disclosures/reports

•   with prioritizing your goals and creating a negotiation strategy

•  Prepare you for multiple offer situations and develop strategies

Education on THe Market Conditions

•  Help understanding the various market types

•  Deepen your understanding of the details of pricing statistics

•  Learn about trends, days on market, absorption rates, inventory

•  Discuss property types, quality and trends

•  Receive detailed Comparative Market analysis for pricing decisions

Closing & Your Trusted Real Estate Resource

•  Recommend inspectors, lenders, attorneys and other professionals as needed

•  Be an advocate and advisor during the closing process

•  Manage communications between the various parties of the closing

•  Monitor and communicate required contract deadlines to ensure they’re met

•  Ensure the property is in the same condition as when you entered into contract

•  Remain life-long trusted advisor regarding real estate questions or needs

Buyer Services


We live in the heart of the high-tech world, our team uses the most current and evolved technology to stay informed about the market and manage your purchase. Connect through your preferred technology to ease the communication process and match your lifestyle.


We get the Bay Area. We live here. Our team will help you figure out which price ranges, neighborhoods and property types best fit your needs. When it is time to make an offer, we’ll provide unrivaled guidance, detailed market information and analysis to help you close the best deal.


Think of The Kroft & Hulsey Team as your private concierge. We will help you review disclosure documentation for the properties you like and establish the right offer price and terms. Our team will then present your offer in the most favorable light.


Any property is worth a closer look. We will provide a list of qualified inspectors and attend inspections with you. If the inspections reveal items that require attention, they will advise as to whether or not it will be possible to obtain credits or repairs.


Our team will monitor the entire escrow process to ensure a smooth experience. And when it’s time to sign the closing papers, we will be available to handle any last minute details. We’ll even spring for coffee and a hand massage at the end of the signing.

“Liz and Lance are two evolved humans. Honest, pragmatic, discerning, research and data-based, they make a very confusing process streamlined, reasonable and advantageous. Our home purchase process was unique in many ways, with unknown and undisclosed challenges popping up at every turn. Regardless, we always felt prepared and informed to make the best decision for our family. We felt unlimited support wether it be emotional, mental or logistical. There are a lot of real estate agents in the world, but few that are as competent and passionate as Lance Hulsey and Liz Kroft. We are indebted to them for all their hard work and deal making. We came out on top and have them to thank.”
— Travis H.