SELLING YOUR HOME

OUR SALES APPROACH IS SIMPLE:  We do what it takes to sell your home in a timely manner - for the best price, on your terms.

While our sales process is comprehensive, communication is the vital component to success. As part of a team environment, we are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing escrow, we communicate with you on a regular basis. As the results and rave reviews will indicate, this produces maximum results. 

Santa Cruz County Home Value Report

What's Your Home Worth?

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More Than Agents

We Are also your

Analysts

You receive a comprehensive market analysis to determine the best strategies.

 

Ambassadors

Negotiating with buyers' agents to confirm that your very best price and terms are met.

 

Guides

Help navigating the myriad of required paperwork for your legal protection.

Connectors

We rub elbows so your property receives maximum exposure to qualified buyers.

 

Marketing gurus

We spread the word with a captivating tailored strategy specific to your home.

 

Friends

We are available seven days/week during all stages of the sale and well beyond to help you.

Coaches

Ensure your property puts its best face forward with qualified professionals.

 

Assistants

Oversee all the details associated with repairs, inspections, appraisals, and escrow process.

Professional Marketing Plan

Team Approach

Video Tour Marketing

Professional Photography

Just Listed Mailing

Luxury Yard Sign & Post

Staging For Top Dollar

Just Listed Mega Open House

24/7 Information Sign Rider

Top Agent E-Mail List

Upscale Quality Brochures

Local Brokerage Network

Area Broker Tours

Custom Property Website

National Brokerage Network

Pay-Per-Click Campaign

Pre-Marketing Email

Prospecting Buyer Database

Accurate Feedback


HOME SALE TIMELINE

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1. PRE-LISTING

• Schedule an appointment

• Discuss best strategy for selling your home

• Discover your wants/ needs

• Formal listing presentation

• Executed sales agreement

• Detailed property evaluation

• Comprehensive market analysis provided

• Design team walkthrough

• Sales price established

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2. ON MARKET

• Marketing campaign begins

• Inspections & disclosures

• Repairs/upgrades completed

• Professional staging

• Professional photography

•  Luxury sign installed

•  Property website launched

•  Print campaigns arranged

• Coordinate email & social media campaigns

• Office & broker previews

• Mega Open House

• Ongoing follow-up

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3. UNDER CONTRACT

• Offers received & negotiated

• Offer accepted

• Back-up offers accepted

• Appraisal completed

• Ensure that contract deadlines are met

• Contingencies removed

• Continued engagement with buyers' lender

• Detailed review of the closing documents

• Escrow closes & funds are distributed

✯ C E L E B R A T E ✯