Our clients and their listings are represented not by one individual, but by a whole team, thereby ensuring our clients have the competitive edge. We are dedicated to providing our clientele with a level of service and discretion allowing you to have a distinct and enhanced sales experience. Each client is represented by our team of distinguished and seasoned real estate professionals. 


LIZ KROFT   realtor, team principal

When a person loves their work it is palpable. As a full-time agent, Liz brings energy and passion to work each day and to the success she creates for her clients.

Originally from Marina Del Rey in Southern California, Liz has lived in Santa Cruz since 2002 and considers the Bay Area one of the best places to call home. She is honored to be in a position where she can help people realize their real estate goals in this spectacular corner of the world.

Liz spent the first half of her career as a Risk Manager for a P&C Insurance carrier and her early real estate years began in the Los Gatos and Campbell markets.

With a big heart, detailed experience and thoughtful strategy Liz is able to guide clients through the complexities with relative ease. Clear communication and teamwork are paramount for success and she is right by your side along every step of the way.

Liz is tireless in the search for the perfect opportunities and has a knack for seeing homes through buyers’ eyes. When working with sellers her flair for organization makes readying properties for market a streamlined process. She sees the potential in homes and with impeccable marketing helps them shine in the eyes of today’s discerning buyers. A property correctly priced, well prepared and thoughtfully presented can shine in any market.

When it comes to life’s adventures, if you ask Liz if she has tried something and the answer isn’t “yes” it will likely be “not yet”. For her, life is all about experience. Outside of the real estate world you can usually find Liz sailing. She has been racing competitively since 2009 and volunteers at the Santa Cruz Yacht Club. Liz is also an avid traveler (every continent!) and enjoys photography, surfing, Crossfit, backpacking, yoga, snow skiing, and giving back to the community.

(831)854-7489 | | lic# 01937737



LANCE HULSEY   realtor, team principal

Lance’s kids hate it when they drive around with him. He drives through neighborhoods all of the time looking at homes. He explores school districts. He scours crime statistics. He tracks home prices and sales prices all of the time. Lance looks for the tree lined streets. As they say in real estate, when buying it is location, location, location. Lance loves looking for the unique and quirky neighborhoods and homes. He loves helping buyers realize their dream of home ownership.

For Lance’s sellers, he uses all of the experience he has garnered working in the corporate world as the Vice President of a Silicon Valley property tax company. Lance will work with you to create realistic goals when it comes to your home value. He understands it is your house and you deserve the maximum amount of money you can get for it. Lance will help you negotiate the best possible price at the time of sale. Working together to get your house sold as quickly as possible, and for the most money possible.

For his Real Estate Investor clients Lance helps you find the worst house in the best neighborhood so you can maximize your profits. Or at least, the right house or property for your investment strategy. He can introduce you to hard and soft money lenders. He can help you find the right service professionals to get your investment off to the right start whether you are flipping or want to have a buy and hold strategy. If you are interested in 1031 exchanges, Lance is your guy.

Lance is married to his awesome, beautiful wife Julia who is from Hamburg, Germany. They have twin girls and love to spend time hanging out, travelling when possible and trying to do their best at enjoying life. Kids grow up fast and he doesn’t want to miss a minute of it. Lance is also a musician and plays guitar in a local band.

(831)295-8509 | | lic# 01724888

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JEANNE MULHERN  realtor, partner

Jeanne has been a licensed Realtor since 2000. She is active in every aspect of real estate, from working with first time homebuyers to investors, consulting with sellers and listing their homes, providing community education and mentoring sales partners. Her marketing and customer service background has translated to client’s satisfaction time and time again.     

(831)588-2414 | | lic#01300981



Gen grew up in Melbourne, Australia but transitioned to the U.S. for college at the University of Iowa where he met his wife. They moved to Philadelphia in 2006 where Gen spent 10 years in Real Estate, leasing apartments. He is a devoted family man with a beautiful wife and two children. He is an athlete by nature and enjoys playing tennis, basketball and cycling.

Gen is seasoned in regards to building relationships and trust and brings that with his leap into Real Estate Sales. He looks forward to working hard and doing everything in his power to ensure his clients’ success. | (831)350-1515 | | lic# 02056064

ELIZA COLE realtor, office manager

Eliza’s transition into real estate blossomed organically over several years, initially beginning with property management on both coasts in Bonny Doon, California and Gloucester, Massachusetts, where she grew up. After moving back to the Santa Cruz mountains, Eliza decided to devote herself to real estate 100%. She pursued a sales license because, she said, “I want to help friends and family with their property and investment needs.”

With a wide-ranging educational background that included philosophy, journalism, business and economics, Eliza’s varied interests and thirst for knowledge are a great asset in the rapidly changing and widely fluctuating world of real estate. Eliza has assisted with complex 1031 exchanges, helping first time buyers navigate the purchase process. She is adept at the attention to detail required when listing properties. | (408)647-4171 | | lic# 02075971

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Mike has extensive experience with all aspects of real estate contracts. He has over 25 years of domestic and international experience in corporate audit, compliance, investigations and risk management; making him the perfect person to analyze the details specific to your real estate transaction. Mike holds an MBA from the University of Santa Clara and is licensed as a Private Investigator in the State of California. He has developed the profession of protecting his real estate clients into a fine art.     |     lic#01301150

DAISY chief optimism officer